Business To Business – Section 5
Solutions for Directors and Head of Sales in the B.2.B. sector
The management team is closely involved in orchestration of activities across functions.
They need to master the strategy for their customer connection enhancement and value proposition, and lead their people to be more client-connected.
All people reporting to them need a basic understanding of the principles of Value-Based B2B, so that everyone can have an understanding of what it means to be a customer-connected organization.