Business To Consumer – Section 1
Solutions that Enhance a Passionate and Service-Oriented Mind-set
All businesses deliver value in one or a combination of three categories of differentiation: cost, technology and service. These bases for differentiation include many value delivery mechanisms such as warranty, performance and accessibility.
Identifying which of these categories your product benefits fall into allows you to effectively differentiate yourself from your competition.
“Your customer doesn’t care how much you know until they know how much you care” – Damon Richards