Value Connect – Marketing
Effective marketing is not an accident but the result of careful planning and execution.
The essence of marketing is that a firm will make what it can sell rather than sell what it can make.
Marketing is really about sharing your thoughts and passion and only strong customer relationship drives sales, sustainability and growth. Marketing requires an assessment of human needs and the orientation of all the firm’s resources towards the satisfaction of those needs.
“When you enchant people, your goal is not to make money from them or to get them to do what you want but to fill them with great delight.” ~ Guy Kawasaki- Apple co-founder, Alltop.com
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