Marketing – Section 1
“Value-CONNECT” Marketing Programmes that Focus on Enhancing Customer Intimacy
Management must think of itself not as producing products but as providing customer centric value satisfaction.
The best value connection in marketing should not feel like marketing. It demands creativity and experimentation without fear by making the customer the hero of your story.
“Marketing is not the art of finding ways to dispose of what you make. It is the art of creating genuine customer value.” ~ Philip Kotler