Marketing – Section 2
“Value-CONNECT” Marketing Programmes that Focus on Branding, Media and Digital Actions
In the beginning marketers reached potential customers through traditional media channels: TV, radio, newspapers, magazines, and also billboards and direct mail. Then the web came along, and with it an additional channel for generating awareness of business and brand.
Social influence has a huge impact on whether products, services, ideas catch on, and for these to catch on they must be contagious.
“Content is fire, social media is gasoline.” ~ Jay Baer, Convince and Convert