Marketing – Section 2

“Value-CONNECT” Marketing Programmes that Focus on Branding, Media and Digital Actions


marketing_section2In the beginning marketers reached potential customers through traditional media channels: TV, radio, newspapers, magazines, and also billboards and direct mail.  Then the web came along, and with it an additional channel for generating awareness of business and brand.

Social influence has a huge impact on whether products, services, ideas catch on, and for these to catch on they must be contagious.

“Content is fire, social media is gasoline.” ~ Jay Baer, Convince and Convert

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