Marketing – Section 3
“Value-CONNECT” Marketing Programmes that Focus on the Evolving Potential of Marketers
Evolving marketers need to align their skills with the challenges of competing successfully in a market environment that has dramatically changed in recent years.
Embrace and capitalise on change and recognise that every employee must be empowered to stimulate continuous improvement to enhance shareholder value and improve your customers’ businesses and your own.
“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.” – David Ogilvy, advertising pioneer and founder of Ogilvy Group