Marketing Planning and Brand Building Process
There are two extremes in business competition today: fierce competition and customers who are more demanding than ever before. Marketing and its associated marketing planning process are therefore of great importance for organizations, products and individuals. Companies need to focus more on the customer-needs and should shift to the customer relationship paradigm, if they would like to build competitive customer-value driven marketing strategies.
TTM Associates pioneers in supplying expertise to help companies to achieve the following:
- Strategically build a customer-focused, market-led marketing approach, with customer needs at the centre of their business philosophy.
- Shift the marketing planning process into a more creative and integrative planning process.
- Generate insights about portfolio management, growth opportunities and resource allocation.
- Building brands and branding strategies, to sustain and enhance the life cycle management of their products.