Time to Market

Time To Market

Time To Market Initiatives

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Technology enhanced the SPEED and the WAY we do business. Speed is a key competitive advantage today. We believe that with this time-based approach, organisations may implement various tools and systems that help them acquire the agility and flexibility to adapt to the ever-changing business environment including tough competition. Time based solutions may affect the way you reach customers first and subsequently, the time it takes for you to make profit.

Time based solutions are applicable, as an example in any of the following cases:

Developing & Launching a New Product / Project
With the motto ‘be first to market’, many companies around the globe are facing strict timelines for launching new brands, well ahead of competition. Companies who compete based on speed, not only want to be the first to market but also their aim is to achieve high quality of commercial impact and sales-uptake.

Time to Market Philosophy
We value the impact of time & speed on various aspects of business at large and how it influences the performance of organisations, projects, investment & brands. ‘Speed to Market’ is a key competitive edge that enables organisations and individuals to create, deliver and sustain their uniqueness, to move from a good performance to GREATNESS! Especially in the fast-paced, chaotic and ever changing conditions which characterise the business environment of today.


TTM Stands For Time To Market

Its core concept is derived from the LIFE CYCLE MODEL for markets, organisations, portfolios & individual brands. The ‘Time To Market’ concept is based on three key pillars:

Time Compression Initiative
Front-loading and integrating the necessary information, resources and previous experiences can enhance the speed of the new launches, and shorten the ‘Time To Market’. This is achievable whether in the case of a new brand, new project, investment, or even a strategic change.

Economic Management
In this task, a thorough and detailed risk analysis and economic viability study is carried out to assess the merit of the proposed new process.

Market Impact
This is achieved through enhancing the commercial impact of the process, in order to achieve quick and tangible results which are represented by speed to market penetration as well as an increase in sales revenues and profitability.

Time-based competitive strategies do not only mean speed, which is defined as doing things quicker than competitors. The ability to satisfy customers now, rather than tomorrow is a major strength in many industries. Yet, TTM has built its essence on multiple business policies, which includes:

    • Responsiveness

Whereby organisations are able to respond to market changes, new customer needs or launching new offers into the market at the right time.

    • Innovation

By adopting advanced technology and integrating knowledge, R&D capabilities get better and therefore organisations can bring new products and services to the market before competition.

    • Quality

High quality is met when organizations are acquainted to satisfying the customer expectations and demands.
This is very much interconnected with doing things faster than competition.