Methodology - Develop Digital Marketing in Health Care

TTM associates Methodology

No matter what or where your market, the business environment is always changing and brings with it a need for proactive, innovative marketing.

TTM associates specialises in developing digital marketing strategies and skills. Here you can learn about the TTM associates step-wise approach for developing a deep understanding of digital and social media marketing. Below are the steps and processes which we suggest a company should follow in order to successfully develop digital marketing expertise and strategies.

Step 1: Diagnostic Phase – Setting the Benchmark Requirements

Studying, researching and benchmarking the requirements for the desired digital expertise and strategy in your company.

  • The pay off and outcome of this phase:

    • Validated digital marketing success indicators in the context of your own company vision & in a marketing context.
    • Validated definition and subcategories of digital marketing success related to your company vision, values and strategy.
  • The process for this phase is:

    • Review your company vision, strategy and values.
    • Review the current challenges your company / business environment faces.
    • These reviews are conducted via a combination of one-to-one interviews, one-to-panel interviews and focus groups.
    • Benchmark the best practice digital marketing approaches throughout the pharma industry.

Step 2: Diagnostic Phase – Measuring The Gap

Performing an evaluation of your current situation.

  • The pay off and outcome of this phase:

    • Validated understanding of your company’s existing digital marketing approaches and performance.
    • Evaluation of the ‘gap’ which needs to be developed with regards to digital marketing in order to meet the desired outcome.
  • The process for this phase is:

    • Review your current digital marketing activities.
    • Match these to the current challenges your organisation / business environment faces.
    • These reviews are conducted via a combination of one-to-one interviews, one-to-panel interviews and focus groups.

Step 3: Development Activities

Planning and implementation of the necessary solutions to achieve your desired outcome.

In this step TTM associates, in collaboration with your talent management team, will implement several methodologies to develop the digital marketing skills of your target teams and management to develop and embed a real change in their digital marketing output. These methodologies will include:

Behavioural Leadership Methodologies

  • PowerPoint Slide free & Experiential workshops!
  • Action learning projects
  • One-to-one coaching
  • Peer-to-peer feedback
  • Development centres
  • Guided reading
  • Webinars
  • Web-forums
Should you need any further information about digital marketing, its application in pharma organisations or any related topics, or if you are interested in the services which TTM associates offers, please do not hesitate to contact us.
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