Leading In A VUCA World

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TTM associates Article

The Magical Formula for Leading Your Organisations in A VUCA World!

VUCA stands for Volatility, Uncertainty, Complexity, and Ambiguity. So, even if you haven’t heard of the term VUCA before, your business has surely been impacted by its implications. These are the distinctive characteristics of the new and unsettling environment that business leaders must cope with both inside and outside their organizations. Nowadays, challenges and opportunities that used to take months to  mature  suddenly  strike  without  warning, customers are sometimes  way ahead  of  companies, forcing them  to  act faster  than  they  have  ever  done  before just  to survive in this chaotic situation. Businesses are dealing with several numbers of changes and updates every single day. Doing it the old traditional way is a direct ticket to failure. However, a great formula has been designed to help organizations business leaders deal with VUCA outcomes, and turn it into  a  great  opportunity. The formal  simply looks  at VUCA  with a  new  lens, and  it’s called:

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The analysis of the VUCA prime definition is the first step towards dealing effectively with the outcomes of VUCA. There are many actions, project and activities that organizations can prepare in order to effectively strategize and win in VUCA times. These “flips” to the VUCA model: Vision, Understanding, Clarity and Agility are the terms of the modern game! Organizations and leaders are asked to create the strategies and work environments that would help to deal with VUCA because this is the “new normal” in business, it is real, and it is here to stay. So, Live it or Leave it!

To learn more about VUCA world and VUCA Prime, you can read our articles:

  • Leading in a VUCA  world
  • Strategizing in a VUCA world


  • “Living and Leading in a VUCA World”, Paul Kinziger and Karen Walch  [Link]
  • “Leaders Make the Future”, Robert Johansen  [Link]


Read more about VUCA and about how TTM associates is helping organisations to thrive and adapt in today’s adverse conditions.