TTM associates Article
What is the Value Connection and why is it Important?
The ability to connect with customers is of paramount importance to organisations and is often what differentiates great organisations and brands from plain, mediocre ones.
Successfully connecting with your customers is critical because when you do, customer behaviour changes drastically in powerfully beneficial ways. The customer will be more likely to recommend your product or service; they will be less price sensitive and also less likely to shop around
What is the Value Connection?
It is the connection between buyer and seller, based upon the crucial concept of value – something which we all perceive differently.