Webinar: Blue Ocean Strategy

Project Description

“Blue Ocean Strategy challenges everything you thought you knew about strategic success and provides a systematic approach to making the competition irrelevant,” Chan Kim and Renée Mauborgne.


This interactive webinar is the first of our compelling Blue Ocean Series.

Bob Empson, a trusted Adviser & Coach for board members, CEOs and senior executives, introduces ‘Blue Ocean Strategy’ which was developed by globally pre-eminent management thinkers Chan Kim and Renée Mauborgne.

Click here for Bob Empson’s profile.


  • •  Strategic management framework and traditional tools
  • •  Blue Ocean vs. Red Ocean
  • •  Blue Ocean Tools 
    • Value Innovation
    • Strategy Canvas
    • Four Actions Framework
    • ERRC grid
  • •  Case Studies
    • Cirque du Soleil
    • Southwest Airlines
  • •  Questions & Answers



Please click on the link below to download the Webinar’s Presentation on Blue Ocean Strategy!

Blue Ocean Strategy (PDF)