“Blue Ocean Strategy challenges everything you thought you knew about strategic success and provides a systematic approach to making the competition irrelevant,” Chan Kim and Renée Mauborgne.
This interactive webinar is the first of our compelling Blue Ocean Series.
Bob Empson, a trusted Adviser & Coach for board members, CEOs and senior executives, introduces ‘Blue Ocean Strategy’which was developed by globally pre-eminent management thinkers Chan Kim and Renée Mauborgne.
Click here for Bob Empson’s profile.
- Strategic management framework and traditional tools
- Blue Ocean vs. Red Ocean
- Blue Ocean Tools
- Value Innovation
- Strategy Canvas
- Four Actions Framework
- ERRC grid
- Case Studies
- Cirque du Soleil
- Southwest Airlines
- Questions & Answers