Harvard Business Review published an article by Denise Lee Yohn titled ‘Engaging Employees Starts with Remembering What Your Company Stands For.’
The article emphasizes the importance of Engaging Employees in order to boost their loyalty and productivity. However, most organisations try to engage employees in the wrong way: either making employees feel that they’re working for a responsible company or that the company’s leaders care about them.
The most effective approach is employee brand engagement! This is achieved by establishing a critical link between employees and customers! Employees are aligned and involved with the organization’s brand, by communicating to them a clearly articulated brand identity, and the leaders to cultivate a positive connection between employees and the brand identity.
The goal is to make sure employees know what the brand stands for and are committed to reinforcing it with their actions.
Click on the image below to read the article.
Over the years, TTM Associates developed an innovate approach in Behavioural Leadership called ‘ Skills into Behaviours’ that enabled many organisations to inspire its People, by engaging them through Passion, Collaboration, Autonomy and Innovation! This approach resulted in enhanced Employee performance, due to increased employees’ loyalty and job satisfaction!
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